Wikipedia defines lust:
Lust is a powerful psychological feeling producing intense wanting for an object, or circumstance fulfilling a it.
I have to admit. I have been lusting over the World's Toughest Mudder since I was leaving the parking lot last year. I just knew that I wanted to go back. There is something to inherently human about seeing what your body and mind is made of.
Heading to bed the other night, I told my wife about how I just cannot stop thinking about it. This event has planted a seed deep inside of my brain, and until November 16th when I cross that start line again, I will continue to lust over it.
Now, the trick will be to bottle up this passion and enthusiasm for the event, and use it as fuel to get me through my intense training sessions coming in the upcoming months (more on that soon).