Tyler Robbins Fitness

B.Sc. Biochemistry, Certified Strength and Conditioning Specialist (CSCS), Certified CrossFit Trainer (CCFT/CF-L3), USA Weightlifting Level 1

My Thoughts on P90X3

Whenever news comes out about a new Beachbody program, I always get questions from folks through e-mail, Facebook, Twitter, and YouTube. I try to address as many questions surrounding these programs as I can, but like many of you, a lot of what I know is just speculation. Now with the announcement of P90X3, I have already begun to get a steady stream of people asking me, "Really, 30 minutes?" "What do you think about P90X3? "Is Beachbody for real?!?!" etc. etc.

As I said, keep in mind that whatever information I know about the program is probably the same amount as what the rest of you know. I share everything I hear about Beachbody's programs, as I am not one of the few elite Beachbody Coaches (at least not yet) that are involved in this type of information.

So what we know so far, guaranteed from the trailer above, is that the focus on these workouts will be effective use of time. Beachbody is a company, don't forget, and above all else, companies like to make money. Remember that this is not necessarily a bad thing. The philosophy at Beachbody is to create repeat customers. Customers who purchase products, are very happy with said products, and therefore purchase again. 

In case you didn't know already, I am a big fan of Beachbody's products (a selection of them). I am a regular Beachbody 'user', and therefore have become a Coach to help others see how great their products are. But, I will say that I find some people, at times, get a clouded vision as to what their products are actually meant to do. 

Take P90X3 for example. My guess is that this is not  P90X. If you want to do P90X, well, go do P90X. This is going to be a marketed product to a wide range audience looking to get in shape in just 30 minutes a day. If you don't think that 30 minutes of exercise is for you, well, then go look somewhere else, it's as simple as that.

Remember what I said before, Beachbody is a company, and companies like to make money. You make money by selling products. Products are geared towards the general populace. The general populace is fat, lazy, and makes excuses as to why they can't spend 60-75 minutes of their day exercising. So, although P90X is one of the best selling home workout programs of all time, a very large majority of the population that does P90X doesn't actually finish the program. I believe that is where a program like P90X3 comes in to give people another reason to get back on the horse.

All is not lost, if you are already a fit dude/dudette, however. Research has shown, time and time again, that just 20-30 minutes of intense exercise a day can not only get you in 'shape', but keep you 'fit' as well (i.e. maintenance). 

I personally think that Beachbody has a bit of a dilemma on their hands, because they have built this pretty remarkable fan base of individuals who are now addicted to working out 60-90 minutes a day, and anything less is just not sufficient. Please remember that if you are a part of that group, and even though you are in a bunch of Facebook groups with like-minded folks, you are still part of a very small minority compared to the general population. 

Take Focus T25 for example. When that program came out, it broke sales records at Beachbody. Why? Well, there is a serious market for folks to do their workout, be done, and get on with their day. Beachbody sees this market, and is putting out products to suit those needs. 

I firmly believe that P90X3 will be a very effective home workout program to not only get people 'fit', but to keep people 'fit' as well. If, however, you feel that you need more  than just 30 minutes of exercise, e-mail me, and we can talk about your goals. Is there a reason you wish to exercise more? Maybe you aren't getting the results you are hoping for (appearance, maybe?). Also don't forget that appearance and a healthy lifestyle must be accomplished via two main things; diet AND exercise (genetics play a LARGE part in how you look too, don't forget).